rebranding Bytown
Inspiré des réelles et souvent regrettables campagnes de commercialisation auxquelles doivent se plier les institutions culturelles, Rebranding Bytown est une campagne fictive conçue pour revamper l’image et assurer la survie d’un modeste musée d’histoire de la ville d’Ottawa.
Taking its cue from recently observed trends in the cultural milieu, this installation contains the makings of a fictitious rebranding campaign designed to position Ottawa’s Bytown Musem, as a player in the incessant jostling for public funding and recognition. (pdf)